The life and times of Edith Venter
In 1999, the inimitable Edith Venter has traded in her social butterfly image and her obligations as an executive wife, for a high-tech laptop, and she is taking the business world by storm. The launch of Edith Venter Promotions has rocketed her into the spotlight more than ever before.
Born and bred in Johannesburg, Edith lived in London before returning to South Africa. Edith has long supported many charity organisations. Her dedication to her own two sons, 33 year old Blane and 31 year old Marc, may explain why children’s charities are so close to her heart. She supports, among others, the Red Cross, Reach for a Dream, Cotlands Baby Sanctuary and JHB Child Welfare. SA Guide Dogs Association is also a charity she works very closely with. After losing her beloved father to cancer, she became the dedicated patron of the Cancer Association of South Africa, and has spent enormous amounts of her time and energy caring for and counselling cancer patients and their families. Utilizing her fundraising abilities on behalf of the Cancer Association, she was very proud to be able to hand over a 2 million rand cheque for use in several sectors of the fight against cancer, as well as the Children’s Care Ward of the Pretoria Academic Hospital.
Because of her 30 years of work with cancer patients, she was awarded one of the highest awards - The Mariette Loots Friends for Life Achievement Award for 2005. This is awarded to an Individual / Organization / Institution / Association / Company or Group in acknowledgement, with gratitude and admiration of the highest honor, for enduring commitment and dedication to positively promote the quality of life of all cancer victims. She is also the Patron of Women in Finance, spokesperson for Osteoporosis through Merck and, most recently, honorary member of The Right Honorable League of Gentlemen, a combined networking and charity organisation.
Nominated as one of South Africa’s best dressed women in 1988, 1989 and 1990 consecutively, she won the title in 1989, and featured in David Dodd’s calendar of South Africa’s most beautiful women in 1994.
Having long moved in the country’s highest social circles, counting local and international diplomats, industrial magnates and politicians among her many friends, Edith remains in tremendous demand for society events, and continues to grace society pages with her flawless beauty and undeniable style.
The epitome of determination and efficiency, Edith effortlessly made the transition from top flight secretary, to executive wife, society hostess and most recently, formidable business woman. With her boundless energy, she is a highly sought after motivational speaker, and role model to millions of South African women.
Added to all of the above, Edith was asked by Oshun Publishers to write a book on her life which was published in October 2008 and is a frank and honest look at her life – with all the ups and downs. “The Art of Good Living” has been very well received throughout the country and is going from strength to strength. Edith decided that it was time to rebrand and on the 22nd September, 2010, Edith Unlimited was officially launched. The new creative around the rebranding is definitely in keeping with the style and elegance that Edith Venter is known for. It includes Swarovski crystals but many of the elements have taken the environment into consideration. Please note the tag line – “Expect the Unexpected”.
he Edith Unlimited team is made up of three strong women that have strengths in various facets of business experience in Marketing, Business Administration, Public Relations and Events Management.
The biography of Moroesi Leboela
The third member of the all-female team is the lovely Moroesi Leboela. Known as Mo, she brings the calmness to this fierce team of hard working ladies.
Mo has been with Edith Unlimited for the past two years. Born in the US raised in Lesotho and South Africa, world traveler by nature, she pursued the business field to satisfy her love of all things new and constantly changing. After attaining her Bachelor of Business Management degree Mo went straight into the telecoms industry doing a one year internship at Ericsson South Africa.
The events industry was a natural progression for Mo. Being at Edith Unlimited has afforded her so many exciting opportunities and has been an incredible experience. It has taken her love for finer details and her organisational skills and streamlined them, she has been more focused and has learnt to prioritize to ensure that everything runs smoothly.
Moroesi has a Bachelor’s degree in Business Administration and currently working towards a Post Graduate Diploma in Management with the strong desire to complete her MBA in the next three years.
The dynamic team focus on event management, entertainment, media relations and advertising management for their clients on a daily basis. If you are looking for an extra ordinary event that will be the talk of the town, give Edith and her team a call for the “Expect the Unexpected” experience that will leave you and your guests talking for days to come.